With the introduction of the European Packaging and Packaging Waste Regulation (PPWR), companies must adapt to new recycled content requirements. The main objective is to reduce the environmental impact of packaging by promoting the use of recycled materials and reducing reliance on virgin materials.
1. PPWR's objectives for recycled content
The PPWR imposes minimum recycled content thresholds in packaging to stimulate the recycling market and ensure efficient use of resources. Targets vary depending on the type of material:
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Plastic : By 2030, all plastic packaging must contain at least 30% recycled plastic.
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Cardboard and paper : The incorporation of recycled fibers must reach a minimum of 60%.
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Aluminum and metals : A threshold of 50% recycled content will be required for these materials.
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Glass : The target is set at 70% recycled glass.
2. Implications for businesses
Manufacturers and distributors will need to adapt their production to meet these new standards. This involves several actions:
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Securing the supply of recycled materials : With increased demand, companies must collaborate with suppliers of recycled raw materials.
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Adapt manufacturing processes : Some recycled materials do not have the same properties as virgin materials, requiring technical adjustments.
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Certification and traceability : Regulations require rigorous controls to ensure packaging complies with PPWR standards.
3. Challenges and opportunities
Integrating recycled content into packaging presents several challenges:
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Material availability : Growing demand for recycled content may lead to market tensions.
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Production costs : Using recycled materials may result in higher costs due to sorting and processing processes.
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Impact on quality : Some recycled materials have quality differences compared to virgin materials.
However, these bonds also represent an opportunity:
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Market differentiation : Companies committed to sustainable practices benefit from a better brand image.
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Innovation and new technologies : Research and development in the field of recycling offers new perspectives.
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Access to subsidies : Several aids and subsidies can be mobilized to support the transition.
4. Next steps for compliance
Companies must now anticipate the implementation of PPWR by:
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Conducting an audit of their current packaging to assess the proportion of recycled content.
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Identifying suppliers of recycled materials and adapting their supply chains.
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Implementing a control and certification system to ensure compliance with regulations.
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Raising consumer awareness of the importance of recycling and the circular economy.
Conclusion
The PPWR regulation imposes clear requirements for recycled content in packaging. While these obligations present challenges, they also offer opportunities for companies that take a proactive approach. Integrating recycled materials is thus becoming a strategic lever for a more sustainable and responsible future.
